Postgraduate Diploma in Tourism Management and Destination Leadership – January 2022

  • Many academics, policy makers and practitioners have called for leadership in tourism and destination management to rethink how tourism can best serve our communities post the pandemic. The industry needs to reduce exposure to crises, needs to develop resilience and encourage adaptability.

Postgraduate Diploma in Tourism Management and Destination Leadership – January 2022

 

Aim of Programme

Aim of Programme


The programme aims to prepare graduates from a variety of academic backgrounds for rewarding careers (both nationally and internationally) in tourism and related sectors.

This programme encourages hand-on experience and interaction between academics and industry practitioners from the national and international tourism sector.

On successful completion of the programme students are expected to have knowledge and critical awareness of:

  • International tourism and development
  • Relevant theories that inform international tourism management decisions
  • Ethical, corporate social responsibility and sustainability dilemmas that arise in the tourism professional practice
  • The interrelationships between the various stakeholders and sectors of the visitor economy with a particular focus on the digital
  • Professional and organisational practices acquired from a tourism and destination internship
  • Methodologies for effective practical research in national/ international tourism

Online/Blended

  • 9
    NFQ Level
  • 60
    Credits

Programme Content

Programme Content 


  • Tourism Environment, Society and Development
  • Destination Management and Marketing
  • Tourism Careers Lab and Internship
  • Digital Visitor Economy
  • Research Methods

The Postgraduate Diploma in Tourism Management and Destination Leadership is a one year part-time programme of study designed to align education, research, and engagement agendas with key global development issues in tourism.

Successful graduates may continue their studies to achieve the MA in Tourism Management and Destination Leadership – this is not Springboard+ Funded.


Programme Delivery

The programme is delivered in a blended mode, with the majority of material delivered online. Supplemental modes of delivery utilised include self-directed learning, on campus induction and occasional seminars and utilization of an assessed field based learning visit to study tourism planning, development and management in practice.

You will also take a compulsory work placement (can be in your own organisation if in a suitable field).

Minimum Entry Requirements

Minimum Entry Requirements


This is a conversion programme aimed at a wide range of disciplines which cover tourism modules at undergraduate level. Tourism as a broad discipline welcomes candidates with expertise in various fields. Candidates will have a minimum of a Level 8 Honours degree and will have to complete an interview to obtain admission.

Graduates are likely to come from the following programmes:

Bachelor of Arts degrees in humanities/ social science related subject areas – e.g. sociology, geography, history, anthropology
Bachelor of Business/ Commerce/ Arts degrees in the business subject area – e.g. business management, marketing
Bachelor of Arts/ Business degrees in the hospitality, tourism, leisure, sport, food sectors


Progression

Progression


On successful completion of this programme, students are eligible to be considered for direct entry into year two of the Master of Arts in Tourism Management and Destination Leadership (fees will apply as this is not Springboard+ funded).


Career Opportunities

This programme aims to prepare graduates from a variety of academic backgrounds for rewarding careers (both nationally and internationally) in tourism and related sectors. Career opportunities such as in Destination Management & Marketing Organizations; Governments, NGOs, and Tourism Industry Associations Transportation & Accommodation companies; Event Management & Conferences; Corporate Travel Management; Tourism Research & Consultancy.

Induction

Induction


Online Induction will take place on early January 2022.  Date and time to be confirmed.

Registered students will meet their lecturers and become acquainted with AIT operating systems, such as our online delivery platform, Moodle, Rules and Regulations etc.


Details

Details


Duration

1 year: 24 weeks
100

Delivery

This is a part-time, online course.

The course is delivered fully online, with optional on-site events (induction and networking) and it runs with the following model in Term 1 (Jan-April), Term 2 (Sept – Dec).

Module 1: Tourism Environment, Society and Development

Every Friday 9-11AM from mid January for 12 weeks

Module 2: Destination Management and Marketing

Every Friday 2-4PM from mid January for 12 weeks

Module 3 Tourism Careers Lab and Internship (ongoing)

Module 4: Digital Visitor Economy

Every Friday 9-11AM from mid Sept 2022 for 12 weeks

Module 5: Research Methods

Every Friday 2-4PM from mid Sept 2022 for 12 weeks

Programme Fee

This is a Springboard+ Funded Programme.

This programme will be fully funded for eligible unemployed applicants.

Eligible employed applicants will be 90% funded.  They will have to pay 10% directly to AIT.  The 10% payable is €495.

For full details of eligibility criteria and to apply go to www.springboardcourses.ie

Commencing (To be confirmed)

Induction – Saturday 14th January 2022

Classes – week commencing 17th January 2022

Enquiries

Dr Tony Johnston, Head of Department of Hospitality, Tourism and Leisure Studies.

Email – [email protected]