Postgraduate Diploma in Digital Marketing

  • This programme, which is provided on a part-time, blended basis, provides learners with a highly practical qualification in Digital Marketing practice and strategy.

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Postgraduate Diploma in Digital Marketing

 

Aim of Programme

Aim of Programme


As digital marketing increasingly permeates every industry sector, the key skills acquired in this programme are critical in the modern workplace.

This programme is built on a multidisciplinary foundation with a focus on data analytics, software implementation and marketing using a variety of modern technology and tools.


Online/Blended

  • 9
    NFQ Level
  • 60
    Credits

Programme Content

Programme Content


  • Digital Marketing Strategy
  • Data Interpretation and Web Analytics
  • Social Medial Marketing and Digital Advertising
  • Managing Search Marketing
  • Digital Technology and Design
  • Social Media and ICT Law

Minimum Entry Requirements

Minimum Entry Requirements


A minimum 2.2 honours bachelor degree (Level 8 or equivalent) in a business discipline OR a minimum 2.2 honours bachelor degree (Level 8 or equivalent) in a non-Business discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning. International students must evidence a proficiency in English language.


Progression

Progression


On successful completion of this programme, students are eligible to be considered for progression to the Master of Science in Digital Marketing.


Induction

Induction


Online Induction will take places on Saturday 8th January 2022.  Time to be confirmed.

Registered students will meet their lecturers and become acquainted with TUS operating systems, such as our online delivery platform, Moodle, Rules and Regulations etc.


Details

Details


Duration

1 year: 24 weeks
100

Delivery

Please note that due to COVID restrictions, all classes are currently being provided remotely.

1 year: 24 weeks (January to April and September to December)

Fridays from 9.00am to 5.00pm

Plus 6 selected Saturdays per semester

Programme Fee

€5,300

Commencing

Induction – Saturday 8th January 2022

Classes – Friday 14th January 2022

Closing Date for Applications

Monday 10th December 2021

 

Enquiries

Alison Sheridan – [email protected]